By Anastasiia Dzhuromska
I think color is one of the most important tools in Visual Merchandising. A lot of people can’t imagine how useful it can be. Colors have a big influence on our emotion. And how we all know emotions have a big impact on our purchase. Here some short list with common colors and their influence on people. I think this information can be useful even if you just plan redecorate your room.
Green – represents freshness, balance or eco-friendly brands. Green also alludes to wealth and growth. It is the color that represent “go”, and naturally alludes to positivity. I think green is very calm color which can help to concentrate. In retail environment it can be extremely important.
Blue – represents dependability, loyalty and calmness. Great to use for financial institutions, social networks, corporate industries, soothing, beauty spas. I think blue color has some kind of mystery. Not without reason blue in myths is the color of divine manifestation.
Purple – Known to represent creativity, royalty and spirituality. Evokes serenity and artistry. Darker shades are great to use for luxury brands, lighter shades are more feminine. For me personally purple is difficult color. I think it’s better to mix this color with others. For example gold color.
Yellow- bright is always energetic. Represents warmth, positivity and cheer. Gives an impression of happiness and excitement. Great to use for all ages. From my point of view yellow provokes positive associations.
Orange – evokes energy and vibrancy, while also maintaining a friendly appeal. Non-obtrusive and inviting. Can be fan and playful. Great to use to show high-energy, while not overpowering. Orange keeps people in their toes.
Red – dynamic and powerful color that is known to stimulate appetite and draw in attention. Great to use with brands that evoke passion or drama. Use minimally as it is overpowering. I think red can cause a strong desire to do some act, for example to buy some product.
Pink – perceived as feminine, soft and delicate. Bright and vibrant tints of pink evoke a bold and modern appeal. Known for its friendly and light-hearted appeal. From my point of you this color is better to you in some children’s stores.
Gray – perceived as calming, sleek and natural. Often seen in modern technology companies, conservative corporate setting and sleek design.
Black – represents power and elegance. It is the color of authority. Black evokes a timeless, often used in fashion, editorial and luxury brands.
According to the statistics 85% of buyers make their choice based on
I think it’s interesting number. So simply tool which is available to everybody can be so useful. Just use it carefully and think what exactly you want to demonstrate to your customers
This is just a short introduction how useful can be colors and how many secret techniques conceal Visual Merchandising. Find more in my the next posts!